Stella McCartney went fresh from graduation at Central Saint Martins to chief designer at Chloé in 1997. Le Style Stella – a raunchy mix of rock ‘n’ roll and girly glamour – established Chloé as the best selling label in Paris and its designer as a card-carrying member of the fashion aristocracy. In 2000, McCartney left Chloé and signed a deal with the Gucci Group to launch her successful signature label.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include: spring/summer, fall/winter, resort, swim, and bridal.
In the City of Light, during the years from 1927 to 1940, Schiaparelli’s reputation for daring designs grew steadily. Soon, Parisians developed a passion for her unusual dresses, sweaters, and accessories. Her signature style always encompassed some whimsical elements, such as lobster motifs or skeleton ribs and bones (made with trapunto quilting); however, the construction of the garments themselves was often quite strict and tailored…this dichotomy made for original pieces that were often “knocked off” by other designers.
One of the most adorable fashion styles, it definitely is a blast from the past. From flapper dresses to pinup clothing and from retro swimwear to indie clothing, the vintage look is a culmination of fashion from the 20’s to the 70’s. It is the one trend that overcame the test of time. Look these celebrities who are feature for their vintage style.
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
Berlin is the centre of fashion in Germany (prominently displayed at Berlin Fashion Week), while Düsseldorf holds Europe's largest fashion trade fairs with Igedo. Other important centres of the scene are Munich, Hamburg, and Cologne. German fashion is famed for its elegant lines as well as unconventional young designs and the great variety of styles.