In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Certain outfit combinations stood out at the autumn/winter 2019 shows, but the most noticeable one was the simple trio of a blazer, blouse and midi skirt. So many of the most important designer brands stood behind this formula, and it proved to be a linchpin of the entire Celine collection by Hedi Slimane—his second full womenswear runway which was received to greater acclaim than his debut. Burberry's Riccardo Tisci dedicated a section to this kind of grown-up look, using light beiges and soft fabrics to make things extra feminine. Meanwhile, Fendi took a more mix 'n' match approach, which will likely empower you to take what you've already got in your wardrobe and start working towards this successful equation. Office outfits for the next six months, sorted.
The college look would be the tag most suitable for the preppy look. The collared T-Shirts are matched and A-line skirts are matched with girly blouses that are lined up in their wardrobe. A cute little headband and geeky glasses mostly do accompany with this style. The geeky look might seem to be an expensive style, but it is not required to shell out much to get this look as it is not that luxurious.

The hats Roy Frowick created in his spare time became his entrée into the world of high fashion. After garnering some publicity for his designs in a Chicago newspaper, he was able to open his first boutique in 1957. Around this time, he dropped his first and last names, opting for a more glamorous moniker that has became synonymous with American glamour…Halston.
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
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If there is one thing that is constant, it is “change”. And change is exactly the one thing that is constant when it comes to fashion. Since the beginning of human civilization, there has been a constant effort being put to make one look better. The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So keeping that in mind, here is the list of a few fashion styles that we accepted with all our hearts:
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
Shortly thereafter, he began to work closely with Christian Dior, who was nearing the end of his life. Dior recognized the skill and creativity of his young protégé, and he chose him as his successor. When Dior died of a heart attack, Saint Laurent found himself holding the reins of one of France’s most venerable fashion houses: he was only 21 years of age.
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In the fashion industry, every fashion designer should follow fashion design development process to design a new dress. Fashion design mainly influenced by cultural and social attitudes, and it has varied over time, place and religion. Fashion designing knowledge is mainly comes from the theoretical background. Students are learned step by step fashion design development process from their institute. All of these information’s are very important for the beginner. When developing your designs for a new collection involves many components like inspiration, drawing, color, design functionality, technical package, garment patterns and so on.
"Butter-yellow hues offered a fresh new palette for the season, with brands incorporating head-to-toe looks in the shade across tailoring, eveningwear and outerwear, from Max Mara's layering look to Jil Sander’s knitted styles," says Tiffany Hsu, fashion buying director at Mytheresa. "I loved Jaquemus's power suit, which is a great workwear option worn with heels and one of his statement mini-bags. This color is the ideal alternative for minimalists—an alternative to classic black and beige hues, it lifts an outfit without being overly colorful."

Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.


In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.

Fashion design collection is a range of garments, accessories or products that are designed and produced for sale to retailers or direct to the customer. It is grouped by theme, colour or fabrication, creating a strong fashion statement. This range of items may be inspired by trends and theme. Cultural and social influences are reflecting on design. Designs are usually done for the special occasion or season. Collection is a grouping of outfits that are present for catwalk, online web pages. For the wholesale market, the collection will be shown at trade shows or in-house events. For the general customer designer give their collections on press or magazine by attractive photographs.
"There is a micro-trend evolving by way of unexpected fabrics. Real or faux leather seemed to be the material of the moment," confirms Aiken. "Found by way of trenches, blouses, skirts and dresses. Among my favorites include Nanuskha’s vegan leather in the brand's cult-favorite puffa or streamlined leather dress, as well as the bold variations of color from Khaite and Proenza Schouler." Last year, the trend extended down to lower price points and the high street, so we're expecting the leather look to spread far and wide.
Donatella started to work for her brother Gianni in the late 1970s, serving as his muse and adviser. Then she became the designer for the company’s Versus line in the 1980s. After her brother was murdered, in 1997, she became creative director of the Versace Group. Donatella made sure that Versace shops would be on different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.
Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.
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