The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.

After working for Dior, Schiaparelli and Paquin, Pierre Cardin opened his fashion house in 1947. Initially designing costumes for stage productions, he launched his first women’s couture collection in 1953 and women’s ready-to-wear in 1959. Cardin’s company grew into an empire starting in the 1960s when he began licensing his name to a wide array of products outside of clothing.
Known as the prince of Prints, the fashion designer Emilio Pucci got known for his tight shantung “Pucci pants” and vividly printed silk dresses and blouses. His colorful, informal uniforms for Braniff flight attendants were groundbreaking. Later, Pucci branched into men’s fashions, perfume, and ceramics. He also served as a member of the Italian Parliament. His color trends and designs are one of KOKET’s most lovable inspirations.
As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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