London designer Mary Quant was not only an iconic fashion design but also the imortal creator of the miniskirt. Mary had an art-school background and had been designing and manufacturing her own clothes since second half of the twentieth century. She was convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, Bazaar, on the Kings Road in 1955, introducing the “mod” era and the “Chelsea look.”
A New-Delhi based stylist and was the first one to lead Jean-Louis Scherrer, a French-Fashion-Brand. Her collection is matchless! Her designs have drawn attention in Mumbai, Delhi, USA, London, Bangalore and Paris. It was 1987, that she did ‘er graduation from Delhi-University & then joined fashion-industry. In1990, Ritu started her distinguished career by launching her clothing-line named “Lavanya” that was a big hit! She signed up the National-Institute-Of-Fashion-Technology in 1988 that is linked to Fashion-Institue-Of-Technology in newyork.
To continue the designing process, different skills, knowledge, educational experiences are required. Personal judgments, inspiration, concept development and decision making are needed to select and reject ideas. Here I will show quick research exercise flowchart that will help you to research easily. From the following flow chart you may choose one or more elements from each level to start new designing.
Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]

Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.


London designer Mary Quant was not only an iconic fashion design but also the imortal creator of the miniskirt. Mary had an art-school background and had been designing and manufacturing her own clothes since second half of the twentieth century. She was convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, Bazaar, on the Kings Road in 1955, introducing the “mod” era and the “Chelsea look.”
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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