Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]

She is the sister of Gianni Versace, and she has proven to be no lesser sibling. After the murder of Gianni in 1997, Donatella took over and has taken the Versace name to new heights. She made sure that Versace shops would cater to the different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.
The bohemian fashion style- always referred to commonly as the ‘boho’ look- can easily be described as a style that focuses mainly on wild and intricate patterns and exotic textures. They get most of their inspiration from gypsys and hippies, creating a standout finish with plenty of tie dye, geometrics, chains, fringes, and other eye-catching designs.
Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.
Valentino is known for his flamboyant lifestyle and his love of luxury and beauty. He lives with his lover of 50 years in a series of lush villas throughout the world. His jet-set lifestyle and extensive collection of priceless art are not the only rewards he has received for his talents: France’s President Chirac also awarded him the Legion d’Honneur in 2006.

The 70s fashion style can also easily be referred to as the ‘hippie’ look, where women leave their hair long and straight and add an adorable little flower or stem of flowers to create a natural finish. Their wardrobe will undoubtedly have the classic super-flared jeans and tons of tie-dye tops and accessories, as well as simple white tees to go with their look. Floral patterns are also common in this fashion style and makeup is minimal to maintain a simple and natural appearance.
There is two main goals of the sexy fashion style: gain the attention of every male around you and show as much skin as legally and humanly possible. Sexy style is all about showing off your *best* features, those being your breasts, stomach, and legs. A woman whose fashion style is set to sexy is usually loaded with plenty of miniskirts, body-con dresses, high heels, and crop tops or low cut tops.
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