Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
Jean-Paul Gaultier is a French fashion designer born on 1952 in Val-de-Marne, France. At age 18, he joined the house of Pierre Cardin before moving on to Jacques Esterel and Patou. The appearance of Gaultier’s collection was in 1976, but his own design house was only launched on 1982. Jean Paul Gaultier‘s sensual, irreverent style continually challenges stereotypical femininity, ignoring traditional gender roles by embracing androgyny and the freedom of sexuality. His style is known to challenge standard views of fashion.
Yves Saint Laurent started his brand in 1962 after working at the house of Dior, where he was famously appointed head designer at young age 21. Many of fashion’s most iconic creations can be attributed to YSL, including the women’s tuxedo jacket, the high-fashion peacoat, and the shirt dress. In addition to iconic clothing, he was also among the first designers to feature non-white models. Yves stayed at the brand until his retirement in 2002. He died in June 2008.

Long vests, which the planners have been playing around with for a couple of seasons now, are perfect for the pre-fall season, particularly in light of the way that pre-fall is the season for outerwear that you have been so amped up for. A possibility for the 70’s jackets and overcoats, long vests have a diminishing effect on the body, especially when left detached. They can be worn in the pre-fall September isolated, displaying the revealed arms, with sweater when it gets colder, or even used for a layered look.
The first true “Chanel suit” was produced in 1925; Coco used chains to weigh down the fabric, so that it hung “just so”. She favored ornamentation such as ribbons, pretty buttons, and ropes of pearls. Her feminine touches added style and impact to her wearable designs; in fact, even vintage Chanel designs remain remarkably timeless and easy to wear.
Berlin is the centre of fashion in Germany (prominently displayed at Berlin Fashion Week), while Düsseldorf holds Europe's largest fashion trade fairs with Igedo. Other important centres of the scene are Munich, Hamburg, and Cologne. German fashion is famed for its elegant lines as well as unconventional young designs and the great variety of styles.
In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.
Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.
The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.
Marine Serre's printed tights have already been a huge smash with retailers and fashion girls over the past year, and we've also witnessed hosiery from Fendi, Balenciaga and other trend-setting luxury brands proving to be a great entry-level purchase for those looking to update their vibe without buying an entirely new outfit. The trend for tights (whether simple black opaques or something more adventurous) is poised to grow even stronger if the A/W 19 shows and my gut feeling are to be trusted. From crystal-dotted party tights to matching your floral dress to your floral hosiery, many brands felt this was the right final flourish to make a get-up catwalk-ready.
The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.

Known as the prince of Prints, the fashion designer Emilio Pucci got known for his tight shantung “Pucci pants” and vividly printed silk dresses and blouses. His colorful, informal uniforms for Braniff flight attendants were groundbreaking. Later, Pucci branched into men’s fashions, perfume, and ceramics. He also served as a member of the Italian Parliament. His color trends and designs are one of KOKET’s most lovable inspirations.

A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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