Born in August of 1883, Gabrielle Chanel was a French native who was destined to liberate women from the constraints of corsets and other uncomfortable garments. A true rebel and visionary, Chanel, who changed her name to Coco after a brief career as a singer, preferred to wear clothes she could move freely in; often, her style were imbued with a mannish aesthetic. Indeed, Coco Chanel, who designed her first cardigan to avoid pulling any garment over her head, was really the originator of modern women’s sportswear. Her desire for freedom and self-expression gave women style without sacrifice…
Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.

A leading name who embarked on the world of fashion in 1980’s. She won the Yuv Rattan Award and is counted among the modern-designers of the country. Best known for her theme collections, and focuses on silhouettes and is always busy in experimentation and introducing new trends! Rina-Dhaka has arranged shows in Paris, London, Singapore, Hong-Kong, New-York, Jakarta & Dubai . Rina’s Singapore shows in 2001 nd 2002 were her major victory! Even “Vogue” and “Elle” (International megazines) have featured ‘er work and fashion-designing is now her family business as her brothers Shantanu and Nikhil also joined her in late 90’s.

When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.
One of our favorite italian fashion designers, Miuccia Prada was once a member of the Italian Communist Party and a mime student. She was an unlikely entrepreneur when she took over her family’s luggage business in 1978. She first dazzled the fashion world in 1985 with a series of black nylon handbags and backpacks. Prada is now a billion-dollar company. Beginning with Prada’s first ready-to-wear collection in 1989, she established a techno minimalism based on pared-down design, innovative fabrics, and computer-enhanced patterns that have become influentially iconic.
To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.
In the late 1980s and early 1990s, Belgian fashion designers brought a new fashion image that mixed East and West, and brought a highly individualised, personal vision on fashion. Well known Belgian designers are the Antwerp Six: Ann Demeulemeester, Dries Van Noten, Dirk Bikkembergs, Dirk Van Saene, Walter Van Beirendonck and Marina Yee, as well as Maison Martin Margiela, Raf Simons, Kris Van Assche, Bruno Pieters, Anthony Vaccarello[14].
One of the world’s most successful fashion designers, Diane von Fürstenberg impressed the fashion world when she introduced her now-iconic “wrap dress” for the working woman in 1972. Elegance, ease, and accessibility have always been the core of her design philosophy, which has allowed her to turn DVF into a global luxury lifestyle brand. In 2005, she became the recipient of the CFDA’s Lifetime Achievement Award.
So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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