In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
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To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.
Known as the champion of star-spangled glamour, Tommy Hilfieger‘s favorite trends go from red, white and blue. Since introducing his first collection in 1985, no designer has become more closely associated with Ivy League prep than Tommy Hilfiger. After building his company on the modernization of all-American men’s wear, and winning the CFDA Menswear Designer of the Year award in 1995, Hilfiger introduced women’s wear in 1996 and sold the company for $1.6 billion ten years later.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.