In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
The very first collection of Christian Dior called ‘New Look’, was destined to become a turning point in women’s fashion. His very feminine ideal fashion designs became a sharp contrast to the harsh post-war vogue from that time. Christian Dior came to stay for a long time! Today, the fashion house Dior is on top of the fashion industry, and Christian Dior himself definitely was the best clothes fashion designer.