If there's one styling trick that was put on the map at the tail end of 2018 and looks set to continue well into this winter, it's the idea of the double jumper, or scrumper, as we called it (because it's essentially about tying another jumper around your neck as a scarf). The concept has extended even further since then, with many designer using super-cosy knits from head to toe. The chicest and easiest way to do it is with the same colour or pattern.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).

The 66 years old diva, Donna Karan is one of the most influential fashion designers in the world. Her line of cloths was created for women to where when they are going to a cocktail party straight from work. Sleek and practical basics are mixed with glamorous and feminine pieces. To sum up, Donna Karan has left a lasting impact on the world of clothing, bringing uptown New York chic into the mainstream.


In 1966 Paco Rabanne opened his own outlet at the age of 32, where he earned international repute for his metal-linked plastic-disc dresses, sun goggles and jewelry made of plastic in primary colors. Paco Rabanne’s dresses made of small plastic tiles linked together by chains, stole the show in Paris. His first collection, titled “12 Unwearable Dresses in Contemporary Materials,” sums up his philosophy that “the only new frontier left in fashion is the finding of new materials.” Throughout his career, Rabanne experimented with everything from plastic and aluminum to fiberglass and paper to create futuristic, eccentric, yet highly influential garments.
Everyone knows this guy, and I bet you do, too. He’s one of the international fashion icons. Yves Saint Laurent became popular as a designer who re-designed menswear into feminine, beautiful garments for women. His name is also closely associated with the phenomenon of ‘ready-to-wear’ fashion clothing, ‘power suits’ for women and ‘smoking jackets’ for men.
He was born and brought up in Mumbai, and was studying to graduate in commerce whilst decided to alter his field and therefore applied for National-Institute-Of-Fashion-Technology New-Delhi. After graduation won the Best Student Award! Launched his label ”Manish-Arora” & started vending in India. Manish symbolized India at HongKong Fashion Week, in the year 2000 and also participated in the first Indian-Fashion-Week held in New-Delhi. In the next year he launched his other label “Fish Fry” , it was shown in six topmost Indian-cities. His future in our space stimulated line at Wills-India-Fashion-Week fascinated many international viewers, in 2007. Arora is an industrious man who’s always on the go! Because of his intellect and beautiful sense of styling, MAC has enrolled him to team up on a new project, the Raj-inspired-beauty-range. He also introduced his jewelry collection in 2012 that was much loved. He’s recognized for his eccentric amalgamation of western&Indian clothing that assemble perfectly!

A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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