In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
In 1995, Rodriguez became design director of TSE, where he presented the first ready-to-wear collections for men and women. In 1996, Carolyn Bessette asked Rodriguez to create the gown she wore to marry John F. Kennedy Jr, putting the designer firmly on the fashion radar. Rodriguez was soon appointed design director of Cerruti in Paris. After that a consequence, Loewe appointed Rodriguez as design director of the women’s ready to wear collection. Rodriguez held the position until 2001.
Halston’s association with Jackie Kennedy was a crucial factor in his rising fame; she generally eschewed hats until she became charmed by Halston’s distinctive pillbox styles during the Sixties. She wore one of his designs to the Presidential Inauguration in 1961; she was also wearing a pillbox hat (in pink) on the day her husband, John F. Kennedy, was assassinated.

The college look would be the tag most suitable for the preppy look. The collared T-Shirts are matched and A-line skirts are matched with girly blouses that are lined up in their wardrobe. A cute little headband and geeky glasses mostly do accompany with this style. The geeky look might seem to be an expensive style, but it is not required to shell out much to get this look as it is not that luxurious.
20th century saw some serious improvement in terms of both men’s and women’s apparel. Spearheading this reform were a class of fashion icons whom we refer to as fashion designer artists. Most of the famous iconic fashion designers of the last century are known till at the present time for their ability to exhibit the beauty of a woman’s body by way of stylish, modernist, creative and elegant clothing. Below you will find a 10 list of all such iconic fashion designers, who have made women look stunning,beautiful, sensuous and gorgeous through their interesting and unique fashion designs.
Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He became known for his glamorous styles, producing a range of siren dresses that became his trademark. Gianni Versace was also known for his marketing genius, turning nameless models into international superstars and regularly recruiting celebrities for his campaigns. Gianni Versace was murdered in 1997. Nevertheless, the house Versace is one of the most know and admired luxury fashion trends until our days.

As we all know, it is very hard to decide who are the best of the best in the fashion world. Since tastes are not comparable we decided to do a tribute to the most iconic and unique genius in fashion of all time. Since we couldn’t choose from our favorite top designers we organized them in alphabetical order. We hope you find our KOKET selection interesting and creative. This fashion designers conquered their place in the fashion world and we hope to conquer your heart with our KOKET choices, because love happens

Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.
As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…
As an extension of the above furry trend, it was plain to see across the runways in each and every fashion capital that feathers were the detail of the moment. Either used for bonkers accessories or dotted onto the finest of silk-chiffon blouses to make them quiver ever so, this trend spans from clothes to accessories and back again. You'll see the high street adopting it for party season and in the shoe department.
Ralph Lauren is worth $7.5 billion, and he got it all because of his fashion sense. In 1970, the first Polo logo was seen in Lauren’s line of women’s suits that was designed in the classic men’s style. Two years later, the famous short sleeve shirt with the Polo emblem appeared, and it soon became a classic. These shirts have been collected by men all over the world ever since. Lauren, on the other hand, has been collecting rare and classic cars. The collection is so unique that it has been featured in the Boston Museum of Fine Arts.
With the elegant fashion style, refinement and glamour is key. The woman with this type of fashion style won’t step foot outside without looking her best, and pays close attention to creating a wardrobe filled head to toe with the most glamorous and classy pieces. She is a lover of all things that dazzle and wouldn’t be caught without her diamonds and jewels, as well as a very stunning outfit that makes heads turn. She’s the perfect combination of sophisticated and sexy!
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