Make sure your beauty blog name is clear to spell: I have seen many blog names that just make it impossible to pronounce them loud. Or if called out loud it will cause a confusion.For example, my own blog name is DigitalGYD.com which I chose because the name I wanted (DigitalGuide.com) was already taken. Now I regret because this name neither suits my now content and is hard for people to understand when called out loud (often misunderstood with DigitalGuide or Digital Geed). *FacePalm*
Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Why you should follow: High fashion can sometimes seem like it's out of reach. While the likes of Chanel and Gucci will always hold a place in our hearts (and most bloggers' closets), sometimes it's great to know how to shop without spending a fortune. Alex Stedman of The Frugality constantly proves that the high street offers incredible pieces that look super expensive (such as this jumper from M&S).
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
Black activists and supporters used fashion to express their solidarity and support of this civil rights movement. Supporters adorned symbolic clothing, accessories and hairstyles, usually native to Africa. Politics and fashion were fused together during this time and the use of these symbolic fashion statements sent a message to America and the rest of the world that African Americans were proud of their heritage. They aimed to send an even stronger message that black is beautiful and they were not afraid to embrace their identities. An example would the Kente cloth, it is a brightly colored strip of cloth that is stitched and woven together to create different accessories. This woven cloth of brightly colored strips of fabric became a strong symbolic representation of pride in African identity for African Americans of the 1960’s and later. It was developed into what is called a dashiki, a flowing, loose fitting, tunic style shirt. This cloth became one of the most notorious symbols of this revolution.
The best fashion blogs don't just give you incredible style advice—they give you inspiration. Fashion blogs engage you in interesting content and provide new ideas on the subject of fashion and the surrounding creative world. Sure, everyone wants great outfit ideas for their saved Instagram section and dream wardrobes, but fashion isn't just about looking perfect. It can be an expression of who you are and how you want to represent yourself in the world. Now, if that's a little too deep for you, fear not. Our roundup of the best fashion blogs is a mix of serious and lighthearted takes on style.
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
Why you should follow: Corsica native and veteran fashion blogger Garance Doré began her blog in 2006 primarily as a place to showcase her skills as a fashion illustrator. Her blog's function quickly turned from showcasing her art and photography to writing about fashion and beauty. This is a great place to discover classic fashion with a French twist.